Chris Scarlata
Brand Design + Creative Direction + Operations


BET_BlackCanvas_GRFX_Sizzle

HollywoodSign_BET_2022

BET Awards 2024 - Talent

BET Awards 2024 Subway Takeover

CC - BRAND REFRESH

TDS with Trevor Noah - OPEN

TDS - Trump Twitter Library

It's Animating Season

Roast of Bruce Willis - overview

CrankYankers - Launch - overview

Clusterfest Special - Open

Broad City - S1 Show Opens
EVOLVING BRANDS
My creative journey has been in tandem with evolving brands, platforms, tech, and media. I’ve led teams through global rebrands for Comedy Central and, most recently, BET Media Group, elevating brand voices, building cohesive visual systems, and delivering award-winning 360° promo marketing campaigns and fan experiences.
At BET, we launched a bold, mission-driven global rebrand across BET, BET HER, BET+, BET DIGITAL, and BET EXPERIENCE. From key art and promos to show opens, flagship award shows like the BET Awards, and the BETX Fan Fest takeover of the LA Convention Center, our Brand Creative team shaped every touchpoint — celebrating Black culture and proudly serving the community. A collection of this work can be found here: BET Brand Creative
Earlier at Comedy Central, we helped launch and support iconic series including The Daily Show, South Park, The Colbert Report, Chappelle’s Show, Key & Peele, and Broad City, along with tentpole events like Comedy Central Roasts and the 3-day comedy festival, CLUSTERFEST. Below is a bit of a retrospective of Comedy Central's evolution, created in partnership with our inspirational in-house teams and ground-breaking design collaborators.

























