Chris Scarlata
Brand Design + Creative Direction + Design Operations
Hello.
I am a Design Director, Creative Director, and Brand Shepherd, having served both the BET Media Group and Comedy Central as Vice President of Design, Brand Creative / Brand Marketing.
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As VP and Design Director, I’ve built and led award-winning teams across motion, key art, and digital design, driving 360° marketing campaigns, sponsor integrations, tentpole events, and show opens. From social campaigns to subway station takeovers, and from streaming platforms to live events and festivals, my teams ensure the craft and brand integrity across every touchpoint.
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Committed to evolving global brands, I partner with executives, research teams, and creative agencies to refine brand identity — as seen in my collaborations with Sibling Rivalry on the BET Brand Refresh and LoyalKaspar on the Comedy Central Refresh.
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In recognition of this work, our Brand Creative and Marketing teams have earned over 50 Promax (GEMA) Design and Marketing Awards, Clio Awards, and the 2018 Cannes Lions Grand Prix.
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City Green, Inc. is a 501(c)3 urban farming and gardening organization, based in Clifton, New Jersey working to revitalize urban areas through agriculture and educational programming. It offers practical, technical and financial resources in support of environmental stewardship, equitable access to healthy food, and ecologically sustainable communities.
Work + Life Balance
Aside from my love of design, I am also passionate about sustainability, community service, and spending time outdoors. That is why I am a proud supporter of City Green, and have been a Board Member since 2006, serving as the Board's Vice President since 2017.
City Green, Inc., a 501(c)3 nonprofit, was established in 2004, and is dedicated to improving NJ's post-industrial landscape through community and school gardens, organic and sustainable urban farming, food access to our underserved communities, and providing environmental education – all while promoting environmental and social justice. Check out their video and website for more... or you could just ask me!
When I am not pixel-pushing or nerding-out on art, science, politics, or the potential of City Green, I am usually outside, in the garden, going on hikes, bike rides, or walkabouts with my camera. Take a look or follow along on Instagram.