Chris Scarlata
Brand Design + Creative Direction + Design Operations
Hello.
I am a Design Director, Creative Director, and Brand Shepherd, currently serving the BET Media Group, and previously Comedy Central, as Vice President of Design, Brand Creative/Marketing.
As VP and Design Director, I have built and led award-winning teams of motion, key art, and digital designers, supporting 360° marketing campaigns, programming stunts, sponsor integrations, tent-pole events, show opens, and digital content, as well as the branding and navigation systems across every channel, app, platform, screen, and fan experience. From SnapChat content to digital billboard wraps in Times Square, to branded content across AppleTV, Amazon Prime, YouTube, PlutoTV, and SiriusXM, my teams ensure the craft and brand integrity across every medium.
Working with Brand Creative, Marketing, and Production teams, we have earned over 50 Promax Design and Marketing Awards, as well as Clio Awards for Entertainment Marketing, and the prestigious 2018 Cannes Lions Grand Prix Award.
Support for a global brand never stops, so I also worked with execs, internal teams, and external partners to continuously develop and improve brand identity -- work that can be seen in the collaborations with BET and Sibling Rivalry's 2021 Brand Refresh of BET, and LoyalKaspar's work on the 2018-2019 Brand Refresh for Comedy Central.
City Green, Inc. is a 501(c)3 urban farming and gardening organization, based in Clifton, New Jersey working to revitalize urban areas through agriculture and educational programming. It offers practical, technical and financial resources in support of environmental stewardship, equitable access to healthy food, and ecologically sustainable communities.
Work + Life Balance
Aside from my love of design, motion graphics and design operations, I am also passionate about sustainability, community service, and spending time outdoors. That is why I am a proud supporter of City Green, and have been a Board Member since 2006, serving as the Board's Vice President since 2017.
City Green, Inc., a 501(c)3 nonprofit, was established in 2004, and is dedicated to improving NJ's post-industrial landscape through community and school gardens, organic and sustainable urban farming, food access to our underserved communities, and providing environmental education – all while promoting environmental and social justice. Check out their video and website for more... or you could just ask me!
When I am not pixel-pushing or nerding-out on art, science, politics, or the potential of City Green, I am usually outside, in the garden, going on hikes, bike rides, or walkabouts with my camera. Below are a few things that caught my eye – take a look, or follow along on Instagram.