Chris Scarlata
Brand Design + Creative Direction + Operations
Hello.
I am an Executive Design Director, Creative Director, and Brand Shepherd, having served both BET Media Group and Comedy Central (Paramount Global) as Vice President of Design with the Brand Creative + Brand Marketing teams.
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As VP and Design Director, I built and led award-winning teams across brand, motion, key art, and digital design, crafting award-winning 360° marketing campaigns, sponsor integrations, tentpole events, and show opens. From social campaigns to subway station takeovers, streaming platforms to live events and festivals, my teams ensured the highest quality and brand integrity across every touchpoint.
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Committed to evolving global brands, I partner with executives, research teams, and creative agencies to refine and re-invigorate brand identity — as seen in the rebrand/refresh collaborations with Sibling Rivalry for BET Media Group, and with LoyalKaspar for Comedy Central.
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In recognition of this work, our Brand Creative and Marketing teams have earned over 50 Promax (GEMA) Design and Marketing Awards, Clio Awards, and the 2018 Cannes Lions Grand Prix.
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City Green, Inc. is a 501(c)3 urban farming and gardening organization, based in Clifton, New Jersey working to revitalize urban areas through agriculture and educational programming. It offers practical, technical and financial resources in support of environmental stewardship, equitable access to healthy food, and ecologically sustainable communities.
Work + Life Balance
Aside from my love of design, motion graphics and production, I am passionate about sustainability, community service, and spending time outdoors. That is why I am a proud supporter and Board Member of the non-profit organization, City Green.
City Green was established in 2004, and is dedicated to improving our post-industrial landscape through community and school gardens, urban farming, organic food access, and environmental education – all while promoting community action and social justice. Check out their video and website for more.
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When I am not pixel-pushing or nerding-out on art, science and politics, I am usually outside, in the garden, going on hikes, bike rides, or walkabouts with my camera. Below are a few things that caught my eye – take a look and follow along on Instagram.